Sunday, May 6, 2012

Shop: Chanel

Chanel's bright and lovely seasonal shop, Côte d'Azur.

Near the end of April, located at La Mistralée Hotel, a beautiful 19th century manor house located just a couple of minutes from The Fox and the Old Port of Saint-Tropez, lies an elegant and bright seasonal boutique, known as the Chanel Ephemeral boutique. This is, in fact, the second Summer that Chanel has opened this lovely spot, open for visitors to pop in for a shop from April until October…

The look and feel of this boutique is decidedly contemporary, yet very luxurious and fresh, with notes of what we recognize and know as Chanel seen on the exterior especially, complete with a pretty garden and swimming pool, as you see. During this temporary boutique, Chanel features a collection entitled: "Paris-Bombay", the Spring/Summer 2012 collection, with the addition of their beautiful accessories as well. The collection is shown both indoors and out, with a wonderful juxtaposition of opulence and bold modernity. Quite fabulous, don't you agree? Are you a fan of temporary boutiques, such as this one?

Images: Buro247 


  1. Looks delightful Sarah! I see that temporary stores are more common these days, the setting at this Hotel could not be more appropiate for Chanel, classic and elegant yet with a modern twist. Have a lovely Sunday! Sara x

    1. The Hotel is so gorgeous and perfect, I agree! x

  2. Wow, how stunning!


  3. I love the pop-up concept and did it myself a few years ago and just loved it. But Chanel doing fabulous and fun. XO

  4. Wow, what an incredible store....absolutely beautiful! Great photos! XX

  5. Oh fun!

    Have a beautiful day,

  6. What a beautiful store! Lovely photos. x

    Kate {Something Fabulous}

  7. Love the pop-up idea ... and how fabulous that Chanel happens to be what popped up! lol I can almost feel the sun in these photos, lush and summery with all of the areca palms around ... luv!

    Sandy M ~ Ooh La Frou Frou
    This week: Giveaway ~ SHABBY APPLE $50 gift certificate

  8. A gorgeous idea and what a glam location!! Love a pop up..
    Carla x

  9. I love the pop up concept as well...brings that new experience to a special area. This one is particularly appropriate for Chanel. Fresh, modern and classic all at the same time. xx


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