Wednesday, March 7, 2012
Semi Couture is a company based in Italy, founded by Erika Cavallini. In 2008, she decided to cease working as a consultant for several Italian brands and decided to pursue her own vision, launching Semi-couture with a Fall/Winter collection in 2008/2009. Read more »
Signe Vilstrup for S/S 2012)
The story, continued: The branding was created with the inspiration from an old stamp that was discovered in a market in Provence, but the idea for the name was to identify and relate to clothing that, "on one side can give the idea of “unfinished” like the intermediate check on the tailor’s dummy of “semi-couture” and on the other side remind" wearers of haute couture, without the cost often found in couture. All of the beautiful pieces in their collections are designed and made in Italy, securing a fascinating tradition that is long respected.
Images: By Signe Vilstrup | Quote: Semi-Couture | discovered via Inside Out Justine