Wednesday, September 8, 2010
DAY Birger et Mikkelsen
"Founded in 1997, DAY Birger et Mikkelsen has grown to become one of Scandinavia's most successful fashion brands. Inspired by Asian tailoring and culture from over a decade spent in Asia, founder Keld Mikkelsen wanted to create a business focused on a design driven product with a craftsmanship revival—manifested in details such as embroidery and beading—and focusing on contemporary everyday glamour."
I really enjoy how their pieces are presented: the first set, very lovely—a lookbook that expresses feelings and relationships with the rustic outdoors and settings of objects / the second, very different and fashion driven, with more of a direct showcase approach of their collection and the details... I would love to know, when you look at both, which one do you prefer?
images + quote: their site