Wednesday, September 8, 2010

Day /DK

DAY Birger et Mikkelsen

"Founded in 1997, DAY Birger et Mikkelsen has grown to become one of Scandinavia's most successful fashion brands. Inspired by Asian tailoring and culture from over a decade spent in Asia, founder Keld Mikkelsen wanted to create a business focused on a design driven product with a craftsmanship revival—manifested in details such as embroidery and beading—and focusing on contemporary everyday glamour."

I really enjoy how their pieces are presented: the first set, very lovely—a lookbook that expresses feelings and relationships with the rustic outdoors and settings of objects / the second, very different and fashion driven, with more of a direct showcase approach of their collection and the details... I would love to know, when you look at both, which one do you prefer?

images + quote: their site


  1. i seriously NEED that gray sweater - it's screaming my name! - *ekkk*

  2. Sarah,

    A little bit of Scandinavia! Yeah! (:

    I don't own one single DAY piece. But I really should, shouldn't I? I know that the big department store, NK, in Stockholm carry the line.

    Going into fall I am of course gravitating towards the more rustic looking collection. That long, gray sweather definitely has my name on it. And the hat too!

    Love to you,


  3. Beautiful autumnal Post.I did not know this company clothes. The truth is that this company has wonderful clothes! Thank you!

  4. I can't decide whether I prefer the lookbook set of images or the deatailed/showcase set...they are both beautiful!! The second set definitely sells me more on the actually clothes, and now I desperately want them all! But the first set of images is extremely evocative. Lovely post!

  5. Love the silver leaf chair, the gray long cardigan and the silver sequin top.
    Have a nice day.

  6. I love the close-up shots of the different textures! The sequins are gorgeous.

  7. Suddenly I can hardly wait for winter, those boots are so fabulous!


  8. Gorgeous pieces!! I love the photography of the first but the collection of the second is my fave!

  9. Love the close-ups! The lace and stripes are gorgeous!

  10. So much inspirations and eye candies in this post. Gorgeous photography and styling in the first set! Hope you are having a great week Sarah!

  11. love the background on the first ones, but the second one sells more... lovely pieces! xo

  12. I am a birger and mikkelsen. Love the look!


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