Wednesday, July 14, 2010
"Since 1936, the Maison Michel has continued to perfect its art.
Creating hats for the most prestigious studios, it is recognized today for its vast capacity to explore shapes and materials. Laetitia Crahay, Head of accessories and jewellery at CHANEL and Artistic Director of the Maison Michel, has designed since 2006 Ready-to-Wear hats and hair accessories. Fresh and seductive, with a strong identity, and perfectly in the spirit of the times, her creations have already become essentials"... beautiful essentials in my mind...
To achieve a bold, luxurious and memorable look, Chanel went to Base Design, in New York, for the solution. They wanted "to create a new visual identity that would link Maison Michel to Chanel and Paris, and feel traditional and contemporary at the same time." They "chose the hat box as the main communication item. Horizontal stripes of text, always in black and white, include the very Parisian expression, 'Chapeau!" I would love to know your reaction is to these designs and the company!
( photos: Serge Leblon // 01 quote: Maison Michel, 02, 03 quotes: Base Design // images via Base Design // discovered here )