Tuesday, March 9, 2010
Something New to Love: Leifsdottir
"Leifsdottir is a young designer collection by Finland native Johanna Uurasjarvi. Meaning “daughter of Leif,” Leifsdottir illuminates the Scandinavian custom of inheriting your father’s name as your surname at birth. It is this sense of tradition and authenticity that is reflected in each and every Leifsdottir collection. In the words of Uurasjarvi, “No matter how modern our designs, they are always in some way a reflection of the past.” Each season, Uurasjarvi crafts an evocative narrative from which she and her team derive inspiration. These stories reflect everything from her recent travels or a magical fairytale to the lives of artists and heroines. Says Uurasjarvi, “We get very inspired by our stories and want to offer this same inspiration to our customers.”
Love, love, love the airy, garden—chic lookbook, the story, and of course, the collection! (oh to have those birdcages) I cannot get my mind off this and this. Have you seen this line before?
Hope you're week is off to a bright and cheery start...
(images via their site / discovered via Anthropologie / featured beautifully on A Glamorous Little Side Project)